Managing Efficiently an Extended Supply Chain – An Electrium Story

Electrium is one of the UK’s leading electrical groups and since January 2006, has been a wholly owned subsidiary of Siemens Holdings plc.

The company offers a wide range of low voltage products from a simple light switch to industrial installation. Their products are designed to satisfy the needs of specifiers, wholesalers, contractors and end-users in domestic, commercial and industrial markets alike, and are installed in many of the world’s most prestigious buildings. The company employs around 400 people in manufacturing operations in the UK and throughout the world, with its UK commercial centre in Cannock, Staffordshire at the heart of the UK’s motorway network. Electrium have recently acquired a business unit in South Africa, formerly part of the Crabtree family.

Electrium brings together three of the electrical industry’s most impressive and established brands, Crabtree, Wylex and Volex Accessories, and offers a complete range of low voltage installation products from a simple light switch to the main switchgear in an industrial installation.

The company aims to capitalise on its strong market position, focusing on key strategies to increase market share with opportunities for growth in all product sectors.

Their main challenge on the market is to marry up the cost expectations their clients have versus the quality expectations that they demand of themselves. In terms of supply chain, Electrium are managing an extended supply chain with availability on a wide portfolio of products. They have to deal with 16,000 SKUs in stock for example.

Before implementing DSCP, the company’s supply chain was managed primarily via excel. Now with DSCP they have a “very relatable, easy to understand system” according to Paul Simpson, ead of Residential Supply Chain Management at Electrium.

Electrium choose Demand Planning for it’s comprehensive, flexible and collaborative input elements and combined it with the Easy On-Boarding methodology for its speed of implementation.

“I’m told it was one of the quickest that has been deployed and the cross party regular meetings that were held certainly facilitated that,”

Paul Simpson

The benefits of demand planning are that they provide a rigorous scientific approach to demand planning forecasting and they perfectly match our business requirements at both the aggregate and the line level.

“We have enjoyed our relationship with QAD Dynasys. The onboarding process went very well. We have an annual review, where we explore some thoughts on future plans and development opportunities – and the best thing about that is that it doesn’t feel like a hard-sell experience,“ comments Simpson.

Today, Electrium is developing the collaborative input processes with the company’s sales and product management teams within DSCP.  

At Electrium, the supply chain is really in the center of their current and future strategy.