The pharmaceutical industry is no stranger to the adoption of disruptive technologies in areas such as genomic analysis, big data analytics, or in the patient engagement and commercialization aspects of their...

Pharmaceutical companies are facing unique challenges as a result of the rapid and unprecedented changes across the health and life sciences industries. Traditional pharma business models are being upended by the...

Did you hear about the company that planned to sell 10,000 units but they only made 3,000? Or the firm that was launching their new product in January but the packaging...