I’ve always been passionate about marketing because I enjoy helping others spread their message to the right people, at the right time, through the right channel. Marketing and Supply Chain Planning are not so different, are they?
Therefore, when a Marketing Specialist position opened at DynaSys, I couldn’t wait to join the team! My role at DynaSys involves listening to market and supply chain trends, creating messages to address a variety of issues that companies face, spreading our messaging through appropriate channels to stakeholders, and assisting with the optimization of projects. Given my wide range of responsibilities, I have to determine the best method for accomplishing them all at once.
Participating in supply chain events allows me to fulfill my role as a Marketing Specialist. While digital events are trendy, people enjoy putting a face to a name of someone they have been corresponding with, and people are interested in getting out of the office to network and learn about the challenges the supply chain industry is facing. Ultimately, attending supply chain events is the perfect opportunity to think about your own supply chain optimization and how you can improve it.
A common question I receive is, why does DynaSys attend so many supply chain events if they are not selling? Truthfully, we are all here to do business. However at DynaSys, our goal isn’t just to sell, but to educate and share our supply chain knowledge through our experience to help you better understand your supply chain. Whether you’re in Supply Chain, Management, Finance, IT, Operations, C-Level, Planning, or Sales & Marketing, everyone needs to understand and be prepared to face the challenges of an evolving supply chain.
Additionally, supply chain events are trendy environments; from process evolution topics including S&OP, IBP, DDMRP, DDS&OP and Analytics to the evolution of New Information and Communication Technologies (NICT) as full web, cloud, machine learning and blockchain… supply chain topics are not only buzz words, but functionalities in today’s solutions. However, one event is not all encompassing, therefore, it is important to offer a variety of events: half-day seminars, full-day conferences, webinars, workshops, or customer conferences. Furthermore, if you cannot attend an event, we are able to share the resources or video recordings with you.
I enjoy organizing and managing our events, but it’s not all fun and games; the purpose of creating these events is to provide attendees’ with an outlet to discuss and share their best practices of Demand & Supply Chain Planning (DSCP). Additionally, managing an entire event myself is impossible; I do not have all the supply chain knowledge, and I cannot MC the event while simultaneously greeting attendees. Therefore, teamwork is key; I’m lucky to work with a global team of passionate and experienced colleagues who strive to provide event attendees with relevant topics/messages, speakers and industry news.
Furthermore, I like to work with external specialists, such as consulting companies, analysts, associations, researchers, etc., at events as they bring a different approach, vision or analysis to a topic. For example, I worked with Oliver Wight, a consulting company, on several events we hosted. Oliver Wight is known for their innovation and industry expertise, especially in Integrated Business Planning process, so their conferences are always really appreciated by the audience.
In order to create high quality events, I select specialists based on their expertise and knowledge of a specific topic. Then, I reach out to them to suggest a partnership; I also pay attention to the partnership requests I receive as many influencers and specialists seek more visibility, and our supply chain events host an audience that is perfect for them to share their knowledge.
Also, I like to highlight our customers during events because it’s a great opportunity for our customers to provide their feedback on how DSCP has helped their company, and to get audience feedback. By using our customers as speakers, the audience is able to receive authentic feedback, learn from another company’s experience, and network at the end of the conference to help solve their own supply chain issues.
Finally, for me, the best part of the event is reading the attendees’ feedback after an event because there is always room for improvement; even a satisfied attendee might notice something that was overlooked. Therefore, by providing event survey’s, I am able to improve my event management to provide a better event the next time.