The role of the Demand Planner in Demand Planning

The role of the Demand Planner in Demand Planning

You’ve decided to implement a demand plan and now it’s time to outline roles and responsibilities. Demand planning bridges the function between commerce and supply chain, so the question of roles and responsibilities isn’t a surprising one. But what should the role of demand planner in demand planning play within your supply chain? And, what should their duties include?

Demand planners facilitate the process of getting to the demand plan by generating insights from different sources of data. And also input from different stakeholders. They can keep a critical mindset and challenge assumptions. They should own the process but not the actual numbers.

The responsibilities of a demand planner in demand planning include:

Inventory flow/upstream management

Firstly, a demand planner should have a view of the inventor flow. This includes upstream management of sales, marketing, finance, sourcing and manufacturing teams to understand what is driving the forecast. 

Analyzing data

Secondly, a demand planner should have the ability to analyze the historical data. It ensures their company’s future operations are timely, efficient, and cost-effective. It also requires analysis of financial forecasts, reporting and inventory KPIs. 

Generating one number forecasts

Thirdly, once the data has been analyzed the demand planner should be equipped to generate a forecast. In particular, the demand planner has the ability to create a one number forecast, which is a common view of the future whereby multiple plans and decisions can be made across different functions of the organization. What makes a one number forecast possible is pulling in global account forecasts, retailer data, formal gap closer, monthly consensus meetings and months S&OP meetings to review operations. The demand planner can then take these different points of data and create the one number forecast. 

By having a demand planner reviewing your upstream and downstream data and forecasting, you take the risk out of daily operating decisions. It also keeps your supply chain working to the demand planning model, which keeps your business running smoothly and gives you the opportunity to achieve more.

Want to know more about Demand Planning? Check out our other resources:

The demand planning cycle

Why is Demand Planning important?

Demand Planning Key Features